About Morena Roots

Hi beautiful souls! Welcome to Morena Roots! 

I’m Aicha Badji, a creative entrepreneur, author, and founder of Morena Roots — a self-care brand inspired by ancestral beauty and natural wellness.

Morena Roots is more than a hair and body care brand—it’s a celebration of love, ancestry, and the natural gifts of the earth. The name “Morena” honors my first love, a person who has inspired and stayed close to my heart through life. “Roots” reflects the nourishing oils, herbs, and natural ingredients that form the foundation of our products, connecting me to my Senegalese heritage and my family’s ancestral traditions.

Our products blend the richness of African Black Soap for body cleansing, luxurious sea butter and oils for hair and body care, and natural herbs from India. Every item is a tribute to the cultures that shaped me and the care that you deserve. Morena Roots helps you embrace your natural beauty while honoring where you come from and the roots that make you unique.